Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

Impact of Technology on Business

Together with the advancement of science and technology, technological innovations grew along with it, resulting to the emergence of new equipment and gadgets. No matter how big or small your company is, technology brings both intangible and tangible benefits to become cost efficient and to meet the growing demands and needs of customers. Technological innovations affect corporate efficiency, culture and relationship among employees, clients, suppliers and customers. The type and quality of technology used affect the security of confidential business information.

Due to the burden brought by administrative tasks, like inventory, bookkeeping and records keeping, both big and small companies rely on computers to do their administrative works. The birth of Internet and online social networking sites tremendously decreased the costs of business operations. It also makes it easier for companies to use the Six Sigma management methodologies. Some firms shifted to outsourcing instead of hiring their own personnel due to the low costs associated with it. Because of the huge impact of technological innovations to companies, it is impossible for them to live with it.

Commonly used high technology equipment:

  • Computers
  • Photocopier
  • Telephone
  • Computer printer
  • Internet
  • Paper shredder
  • Multimedia projector
  • Touch screen monitors
  • Computer mouse
  • Laptop computers

Advantages of Technology to Business:

  • Customer Relations. Technology affects the way companies communicate and establish relations with their clients. In a fast moving and business environment, it is vital for them to interact with clients regularly and quickly to gain their trust and to obtain customer loyalty. With the use of Internet and online social networks, firms interact with consumers and answer all their queries about the product. Establishing effective communication with customers not only creates rapport with them, but it also creates strong public image. It allows business enterprises to reduce and to cut carbon dioxide emissions.
  • Business Operations. With the use of technological innovations, business owners and entrepreneur understand their cash flow better, how to manage their storage costs well and enables you to save time and money.
  • Corporate Culture. Technology lets employees communicate and interact with other employees in other countries. It establishes clique and prevents social tensions from arising.
  • Security. Modern security equipment enables companies to protect their financial data, confidential business information and decisions.
  • Research Opportunities. It provides a venue to conduct studies to keep themselves ahead of competitors. It allows companies to virtually travel into unknown markets.
  • Corporate Reports. With technology, business enterprises communicate effectively with their branch offices to deliver quality financial and operational reports.
  • Industrial Productivity. Through the use of business software programs or software packages, it automated traditional manufacturing process, reduces labor costs and enhances manufacturing productivity. It enables companies to increase efficiency and production output.
  • Business mobility. Technological innovations improved companies’ sales, services, shorted lead time on receiving and delivering goods and services. Enables them to penetrate multiple markets at least costs.
  • Research capacity. It enables them to conduct studies on various companies to gain knowledge on the new trends in the market and way on avoiding them.

Frequently Asked Questions About Trade Show Fabric Graphics

If you have attended a trade show, convention, or event in the past four years, you have seen large, colorful fabric graphics. Fabric graphics have become the standard for most large format images. They are lightweight, vibrant, and durable, and are the perfect medium for trade shows, where every exhibitor wants minimal weight but still wants to make a big splash.

The options can be a bit overwhelming and getting more varied all the time. But for most of us, fabric graphics can be lumped into two categories: tension fabric or pillowcase graphics. The following is a convenient FAQ to get you quickly up to speed.

What is a tension fabric graphic?

Tension fabric graphics attach to a frame so the fabric is taut edge-to-edge, creating "tension." Typically, the graphic has Velcro hook sewn along the border, usually top and bottom, and attaches to Velcro loop on the frame.

What is a pillowcase fabric graphic?

Think of a printed pillowcase with zippers. A pillowcase graphic wraps around a frame structure and the inner and outer sections zip together along the least obvious edge. This creates a tailor fit. Almost all hanging sign structures are wrapped in pillowcase fabric graphics.

How does a tension fabric graphic differ from a pillowcase fabric graphic?

Tension fabric graphics attach to the frame, leaving the frame exposed. The fabric is held taut by attaching it to the frame using Velcro. Pillowcase graphics slip over the frame and hide the frame structure. The fabric is secured by a zipper (s).

What are the benefits of fabric graphics vs. traditional first surface graphics?

  • Flexibility . An array of fabric options and finishing exists. Fabric graphics can be adapted to just about any hardware
  • Storage and Shipping . Fabric is lighter than many other graphics. Fold your graphics neatly when in storage and take up much less space.
  • Care . Fabric graphics can be washed and steamed and are just as durable and long lasting as traditional graphics.
  • Lightweight. Larger graphics weigh less, perfect for draping or creating space definition.
  • Cost . More image bang for the buck!
  • Green . There are the obvious transportation and storage benefits. Even more exciting is the growing list of fabric options created from recycled materials.
  • No Glare . Fabric is the perfect choice for media walls or any background that is photographed or filmed.
  • Versatility . Fabric can be applied to most display and hardware options and is perfect for skinning or covering displays or objects. Custom covers can be created to drape over objects, wrap, or completely pillowcase them!

Do fabric graphics offer the same color saturation, vibrancy, definition, and overall image quality as other graphics?

Fabric not only matches other graphic options, it often excludes it. Dye sublimation equipment is more advanced than ever offering near continuous tone (limited by the texture of the material you choose) and exceptional detail created from high dpi outputs and sophisticated image patterns. Color is permanently dyed into the fabric creating a deep saturated image.

How do tension fabric graphics attach or hang on the frame?

Tension graphics will typically have Velcro sewn into the perimeter, although there are other options such as a pole pocket connection with a spline or a silicon edge. The finish used is dependent on the frame system requirements and or customer preference.

How do pillowcase fabric graphics attach or hang on the frame?

Pillowcase graphics are sewn a seam along the bottom edge of the frame to attach the inner and outer sides of the pillowcase. The top has zippers to secure the two sides with slots made to accommodate eye-bolt or hanging hardware. Depending on the size and shape of the frame, vertical zippers may also be necessary. The seams are sewn to the inside of the pillowcase to create a smooth, fitted finish.

What is the maximum size of a seamless tension graphic? Are there limitations to the maximum print width?

The maximum size depends on the fabric and printing process. In general, the maximum width varies from 118 "to 58" depending on the process.

What is the maximum size of a seamless pillowcase graphic? Are there limitations to the maximum print width?

All pillowcase graphics have seams, usually just at the top and bottom of the structure. However, some frames are too large to cover without a seam. Frames such as a tapered circle need to be pieced because the shape of the print is an arc, making it too large to print in one piece.

How should tension fabric graphics and pillowcase graphics be cared for?

It is recommended that graphics be zipped up, folded, and stored in a bag. You may spot clean by wiping with a damp cloth. If it is necessary to wash the graphic and it is small enough, use a commercial size front-loading washing machine. Wash on the gentle cycle, with cool water. It is VERY important that the graphic be ZIPPED during washing. Dry cleaning is not recommended.

To limit getting the graphic dirty during installation, keep the set-up area clean by using a drop cloth and wash your hands prior to set up. You may want to consider purchasing inexpensive white cotton gloves. Weaving the gloves while handling the graphic will minimize the transfer of dirt and oils to your graphic.

What is the preferred file set up for tension graphics and pillowcase graphics?

Files should be set up with at least 1 inch of bleed on all sides and marked with guides or crop marks to indicate art area versus bleed. The best file formats are Photoshop layered files, InDesign, Illustrator, or Quark documents. Files need to be set up as close to 100 percent as possible with a minimum resolution of 100 dots per inch.

Other things to consider are the live area, the diameter of the frames poles, and borders. If your critical art is too close to the edge of the frame, it may disappear as the graphic bends around the frame. Try to keep critical information 3 to 5 inches from the edge and either make borders wider or do not use borders.

Cordless Impact Wrench Designs and Information

What is a Cordless Impact Wrench?

A cordless impact wrench is most usually a battery powered tool designed to tighten a nut or other fixing, although other varieties do exist. An impact wrench works by using a motor to spin a mass inside the tool called a hammer. The hammer stores energy which is rapidly transferred to the drive shaft of the tool, which is called the anvil. The power transfer occurs very fast and is deliberately intermittent. Peak torque can be very high, but as this transfer process only occurs for a short period of time very little of the energy makes its way back to the tools operator.

What Designs are Available?

The usual design for a light industrial cordless impact wrench is very similar to that used in automotive designs. That is to say that it is a small torque gun style of product. The difference between a battery powered tool and one powered by compressed air comes from the fact that the power comes from a batter inserted into the base of the handle, rather than a compressed air line.

These pistol style impact wrenches are the more powerful of the cordless designs available, but for jobs where access is limited they can be too bulky to use and so another format is required.

Angle head cordless impact wrenches are used where there is a desire for mobility and increased flexibility of use. A typical tool in this class can offer a number of head positions, not just 90 degrees and so can be used in a variety of positions as demanded by the work environment.

What are the Advantages of a Cordless Impact Wrench?

Cordless power tools are generally less powerful that their corded cousins, there is no denying it, but the gain in flexibility of use is great. If work is to occur at a distance from a power source then a cordless tool is a huge help as all that is required is a few batteries and work can continue with minimal disruption.

Cordless impact wrenches are also safer in the workplace as they leave no dangling cables to trip over.

Angle head tools are designed for ease of use in tight working environments and generally come with their own LED lights as natural light is often restricted in these cramped environments. While these tools lack the power of more conventional pistol grip designs they do have exception reach due to their elongated design and narrow heads. The can be excellent additions to an automotive workshop for this reason alone.

While cordless impact wrenches will never replace heavier industrial units in terms of power there is no doubt that they do offer increased flexibility of working. Surely any workplace that values safety of the workforce should consider replacing old cabled tools with a safer alternative that is a cordless impact wrench?